As breakouts go, coming from unranked to champion of the world in the space of 12 months is about as fairytale as it gets. As we entered 2016, Cody 'No Love' Garbrandt was just another promising UFC bantamweight fighter, travelling largely under the radar behind other young prospects like Thomas Almeida and Aljamain Sterling. Interestingly, at a UFC 199 press conference, then champ Dominick Cruz insisted he knew nothing of the 24-year-old, stating that to him, Garbrandt was just another of the 'young kids on the block'.
Whether that statement was true or not, just six months later at UFC 207, Cruz was being comprehensively out-manoevered by the Alpha Male fighter on the way to a convincing unanimous decision defeat.
This was the end to another picture perfect year for No Love, racking up a 4-0 record during 2016. When compared to the other nominees, only Derrick Lewis can match his record, with Michael 'Venom' Page (3-0), Yair Rodriguez (2-0) both remaining unbeaten during the year. Meanwhile Doo Ho Choi, despite posting a contender for Fight of the Year, could only manage a 1-1 record during 2016, ultimately keeping him out of the running for this award.
So other than his record during the year, why does Garbrandt's rise stand out from his peers? Over the last 12 months, he has announced himself on the world stage on two separate occasions, starching the aforementioned Almeida in his first bout as headliner, before shocking the MMA universe to claim the belt from Cruz on December 30th. In comparison, both Bellator's Page and Rodriguez could only manage a once, with MVP hitting the headlines with his brutal flying knee knockout of Evangelista 'Cyborg' Santos, while Rodriguez also executed a perfect flying technique of his own against Andre Fili at UFC 197.
Doo Ho Choi, the Korean Superboy, stood out for his fight against Cub Swanson, but with it ultimately ending in defeat, perhaps 2017 should be targeted as his breakthrough year. Similarly, Derrick Lewis remains in the mid-card of a rather weak UFC heavyweight division, with his only headline performance an underwhelming 4th round TKO victory against Shamil Abdurakhimov. With Travis Browne slated to be next for 'The Black Beast', next year could prove to be the one that makes his name.
When it comes to Garbrandt's key moments, while the power he displayed to knock out Almeida was impressive, it was the manner of his victory at UFC 207 that solidified him as not just a future star, but one for the present. Anyone who has watched a Dominick Cruz fight knows how elusive he is, and how unpredictable his movement has been in recent bouts, out-thinking both TJ Dillashaw and Urijah Faber to claim and retain the title.
However, when it came to the new Alpha Male prospect, Cruz found himself in an uncomfortable position from the word go. With Garbrandt seemingly unfazed by the high pressure environment, as well as the acrimonious build-up, which many believed would leave him emotional inside the cage, he demonstrated remarkable composure to not just live with the champion, but bamboozle him. His footwork and head movement were second to none, so much so that he was able to drop his hands and spawn a number of GIFs and Anderson Silva comparisons. Such was Garbrandt's success, he was able to dance, complete press-ups and taunt Cruz following a knock-down!
There is no doubt about his fighting technique, but if Garbrandt is lacking in any area, it's charisma on the microphone. Cruz made it perfectly clear in the build-up to UFC 207 that he didn't rate No Love's intelligence, and it's certainly true that in the current trend of sport and entertainment, Garbrandt offers far more inside the Octagon than outside.
But perhaps that isn't a bad thing. While he certainly generates conversations, both in real life and on social media, MVP's brash and cocky attitude also rubs many people up the wrong way. His disdain for opponents even after the event, particularly in the case of Cyborg Santos, whose skull he caved in with his knee, is seen as disrespectful. Likewise, the release of a dance video mocking Ronda Rousey's defeat to Amanda Nunes highlights the distasteful nature of his mental game. Ultimately, it sells fights, but Garbrandt has so far let his talking happen in the cage, and he seems to have done just fine!
Nevertheless, No Love has become one of the most exciting bantamweight fighters of all time, and it will be intriguing to see whether he excels in the role of champion as he did as the underdog. TJ Dillashaw, if that is to be his first defence, will certainly ask questions, but if he stays behind his hammer of a right hand, he will rapidly move from the 'Breakthrough' category to the headline one in no time at all.
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